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Back to NewsroomAI video analytics software turns CCTV workplace safety alerts into real action
March 24, 2025By Jolyn Ng

Hubble’s AI Video Analytics: Turning Safety Alerts into Real Action — Instantly

Construction sites typically rely on CCTVs and Video Surveillance Systems (VSSs) for safety monitoring, but this approach is reactive — reviewing footage after incidents rather than preventing them. While some contractors have advanced to AI-powered video analytics to detect safety risks like missing PPE or unauthorised zone entry, there’s a critical gap.

Most AI systems only detect and alert. They don’t help you fix the issue. Safety officers still have to manually log incidents, follow up with workers, and file reports across different systems. This takes time, creates extra work, and issues can get missed. 

Hubble’s AI Video Analytics closes this gap by automating the entire safety workflow — from detection through resolution — so safety teams can focus on addressing risks, not chasing alerts.

How Hubble AI Video Analytics Closes the Gap

Safety monitoring needs to be just as dynamic and equally responsive as the fast-moving environment of construction. Hubble AI Video Analytics (AI VA) goes beyond passive detection to help safety teams act faster, reduce follow-ups, and improve accountability. 

1. From Alerts to Actions

When Hubble AI VA detects a safety issue — such as a worker without a helmet or someone standing under lifted load — it doesn’t just send an alert. It automatically triggers a safety workflow:

  • Log the issue: A Safety Observation or Incident Report is created instantly
  • Assign the task: The alert goes to the right safety officer with video evidence for follow-up and investigation
  • Track the progress: Site managers can see in real-time if the issue is resolved or still pending, and escalate the issue as needed

This means faster responses, fewer missed follow-ups, and clear accountability where every safety issue is tracked until it’s closed.

2. Smarter Monitoring for High-Risk Zones

Not every part of the site needs the same level of attention. Hubble AI VA let you focus monitoring where it matters most:

  • Assign cameras by monitoring responsibilities: Safety officers can give dedicated attention to the assigned cameras they are responsible for
  • Targeted notifications: Alerts go directly to the person responsible, improving accuracy and reducing delays
  • Site-wide oversight: Site managers can track all alerts and actions in one dashboard, while ensuring accountability within teams

This approach prevents alert fatigue and eliminates monitoring gaps, ensuring efficient safety management through relevant, actionable notifications. 

3. AI Built for Construction

Construction sites present unique challenges for AI systems due to changing conditions and complex environments. Hubble’s AI is trained for these environments, making it more accurate:

  • Site-adaptive technology: Training incorporates your specific site conditions and data across time, improving relevance
  • Industry-specific detection: The system recognises construction-specific hazards including PPE violations, unauthorised access, missing barricades, and proximity hazards
  • Continuous improvement: Machine learning algorithms refine detection accuracy over time, reducing false positives

This delivers more relevant alerts with fewer distractions, allowing safety teams to focus on genuine risks.

Why This Matters: Shifting from Detection to Prevention

When safety systems stop at detection, teams remain in reactive mode instead of preventing risks. Hubble AI VA closes the loop by combining:

  • Comprehensive monitoring: 24/7 site coverage extends to high-risk and difficult-to-access areas without additional staffing
  • Pattern identification: Trend analysis highlights recurring hazards, enabling teams to address root causes and take preventive measures
  • Automated reporting: Every breach and resolution is logged, simplifying documentation for inspections 

Essentially, Hubble transforms safety management from "Did we catch it?" to “How can we prevent it altogether?”

Take the Next Step Toward Safer Worksites

With increasing regulatory requirements and growing pressure to minimise incidents, today's contractors need solutions that go beyond basic monitoring.

Hubble AI VA ensures that safety issues don't just get detected — they get resolved, with fewer missed alerts and faster response times. Detection, action, resolution, and tracking — they all happen in one integrated platform.

Schedule a demo today to see how Hubble can make your construction site both safer and more efficiently managed.
 

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